Convincing clients to use online video involves three key elements: sharing key facts, making specific recommendations and backing all initial video efforts with a strong research effort.
Convincing clients to use online video involves three key elements: sharing key facts, making specific recommendations and backing all initial video efforts with a strong research effort.
Key Facts
Clients are aware of online video, but they generally don't realize the growth, scale or performance facts.
1. Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted.
2. Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago.
3. Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012.
4. Consumption is High Across All Demos: 76% of children and 44% of seniors watched online video.
5. Video Is Fastest Growing Ad Category: Video advertising will growth 45% this year vs. 37% for social media.
6. TV Scale is Accessible Online: Many vendors now represent unique and volume numbers that are larger than prime-time TV.
7. Video is Highest Performing Unit Online: Pre-roll video outperforms all traditional display units on brand lift, brand recall and lift in purchase intent.
